Śrīmad Bhāgavatam Canto Four
SB 4.12.4
HG Narahari Prabhu
September 9, 2019 SB 4.12.4 — Misidentification of oneself and others as “I” and “you” on the basis of the bodily concept of life is a product of ignorance. This bodily concept is the cause of repeated birth and death, and it makes us go on continuously in material existence.